I have to give you credit for asking. Hope the responses are of some help. I'm sure you must have a vision of the type of restaurant you want, studied the demographics of the area and the type of clientele you are targeting.
First I would say food quality,price, and dining experience will dictate what patrons you draw from. They kind of filter themselves out. Your advertising picture spreads and menu should convey your message.
As for smoking - No to smoking anywhere near the main entrance, think classy, first and last impression for guest should not be running the gauntlet of smoke and cigarette butts on the ground.
As for children - I think you need to work that out. Many vacationers eat later after the sun goes down and that may keep them away. Your price structure and image may filter them out.
As for appropriate dress - I'm unsure what that means and again summer in the lake region is casual, but that shouldn't mean sloppy. I Had dinner on Peter Island in the British Virgin Islands where "Proper Attire" meant long pants and a shirt with a collar. Lucky for us we had some on the boat. Cost of meal for four was $600.00. Maybe it wasn't so lucky.
Good luck
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