It's working.
Driving by expensive stores to go to MB is supply and demand at it's best. It is up to each business owner to set the price point they think allows them to make the most money. Likewise it is up to us to decide how much and where to buy in order to keep as much money as we want to. Capitalism at it's best. The more folks who chose MB, the less profitable the Shaws and Hanaford model becomes.
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