Although I didn't spend a lot of time on the web-site, it does say that if the goal is not reached the donors get their money back. This concept is pretty unique and if you are interested, go to the site and read about it. It's easy to make jokes about it being a scam, but I don't see it as that. If you look at the site there are projects that return to the donor a 10th of what they contribute yet they are funded at 130%, 200%, and more. Why? People either are supporting the arts in their own way or they like the recognition.
There's a restaurant in NYC that if you dine with them about 1,000 times they'll paint a caricature of you on their wall. Some people are willing to do this. A bit crazy? Maybe. It does take all types to make the world go round.
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