You know these people are very image concious and want everyone to see how (fill in the blank) they are. Here is a case where education may help. Notices sent with tax bills or electric bills regularly pointing out that if everyone on the lake lit there house up at night the lake would look like a carnival. Outdoor lights should be as small as possible, pointed toward the ground not across the lake. Flood lights should only be used when needed, not for security. The funny thing is these people probably love their not light polluted view of the lake. Make them understand that bright lights on a dark lake is not a good image.
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