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Originally Posted by Island-Ho
Venting on the Forum won't do much good, except making you feel a little better. Let the station and the owners know how you feel. If they see lots of listeners and advertising dollars going bye-bye they may think again about their format.
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I’m sure that Nassau Broadcasting expected some listener complaints about the format switch (or “flip”) on WEMJ. It is a normal and expected consequence of such a change.
Usually I advocate going to the top and talking to the BOSS. Those people who make decisions.
This is radio and in this instance the “boss” to complain to is the advertiser and not the broadcaster. The person(s) who decide(s) where to spend advertising dollars. If you really want your message to make an impact, go through them, the station ADVERTISERS. Those are the people who support the new format of WEMJ. Let them carry your complaint to WEMJ and Nassau.
Voice your displeasure to those who advertise on WEMJ (and the other local Nassau stations). Their decision to sponsor new programming has cost YOU your favorite shows, let them know about it (the managers or owners). If sponsors think that their support of the new WEMJ will impact negatively on their business or on buying decisions by customers or potential customers the message WILL carry more weight at Corporate Nassau Broadcasting. Enough to get Rush, Howie and the others back on WEMJ? I don’t know. The new WEMJ format is aimed at visitors and not local residents.
The point of this post is that complaining to WEMJ and Nassau Broadcasting is expected and probably a waste of time. They will be immune to your comments. However:
complaints and comments to WEMJ/Nassau Broadcasting that come via current advertisers WILL get their attention. I'll give my opinion about why I think WEMJ changed format in another post when I have a bit more time.