Quote:
Originally Posted by TiltonBB
Setting up stores in the same chain in a different manner is intentional. Lowe's does it, Home Depot does it too.
The reason they do it is so that someone who is not familiar with that particular store will have to walk around a bit to find what the want. The hope is that the shopper will see something else they want or need and buy that too. It is a deliberate marketing strategy.
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I worked for Lowes for a short period of time in Rochester NH, and had been in the Gilford store. When I first arrived in the Rochester store, I noticed that it was not set up the same as the Gilford store. I asked why, and this was the explanation.
Lowes has two basic setups; a left hand store and a right hand store. If I remember it correctly, if the garden center is on the left as you look at it, and the Contractor area is on the right, it is a left hand store, and if the garden center is on the right and the Contractor area is on the left, it is a right hand store. Once inside, the aisles flow the same from the garden center to the contractor area, it just depends on which end of the store you start from. It does make the placement of product out on the sales floor much easier.
It almost seems that Market Basket may do the same thing, at least in stores that have the same square footage.