Actually I have. My wife had a retail shop and in setting up Quickbooks, in brief, we inputted expenses, the cost of the inventory, and various margins needed to bring a profit. This gave us the pricing for the items in the store, with some items having a greater margin than others. Some items were loss leaders, with low margins, acting as enticement to buy, and other items had higher margins and were the source of the profit.
Without going back 20 years, if memory serves me right, the cost of my cleaning over the years has increased by around $40 - $50 , which I'm sure was necessitated by a rise in expenses, and to ensure a continuing profit.
My chimney sweep wouldn't still be in the business for over 30 yrs if he wasn't making a living (profit).
Again, just my opinion, obviously yours may be different.
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