Gotta join in this one. I love Target and Walmart. Here in Jersey, believe it or not, there is no Walmart near my home. However, there is a wonderful Target.
Rosie O'Donnell started the Tarjay pronunciation. Using it either means you are an idiot or trying to be funny or just silly. Better the latter than the former.
As for my beloved Boston Celtics, well, the people of Ireland are Celts, pronounced Kelts and not "Selts". So "Seltic" is actually, technically incorrect. Pronouncing it with the hard "c" is actually, technically right.
However, I cannot imaging calling the Boston team anything but the "Seltics" unless their 14-game losing streak (last I heard it was 14 anyway) is so embarassing that they are trying to change their image? Nah.
Jersey Girl
(fan of the Nets, Celtics, BoSox, Patriots, Bruins and Giants. HATE THE YANKEES)