I started laughing when I read the initial post - I LOVED THAT COMMERCIAL! There was the one up at the lake - and also at the same time the same comedian was runnin a similar one on WERZ - THE STATION THAT REACHES THE BEACHES! It was SUMMER OF 1985 or 86!!
The one at the lakes talked about the hawt sayand and clammy bottom of the lake! The one in Maine was from the perspective of CLAMS - something like - "Eat CLAMS - NOT LOBSTAHHZ! Lobstahz look like big red spidahhhz!! Why would you eat a big red spidah - clams ahhhr cute and taste just as good as lobstah so next time yoahr in MAY - YEN - try a clam instead of a lobstah!"
My friends and I - used to crack up everytime it came on the radio - then my friends came up to the lake to visit and we were out on our boat and heard it --- toooo funny!
Thanks for that flashback and great memory!!!