At the Grand Opening, Pepper and Waldo give each customer a "WP PUNCH" card. With each World-Renowned Lobster Roll purchased...the happy diner gets a punch (on the card). When 10 punches are completed...the now Very Happy diner gets to walk out back and choose a car...which MAYBE will start, and drive home. (Some of those cars look like they have $1.25 /gallon gas left in the tank)...Eventually...
