Seems like pretty straight forward (if not old school) marketing to me. What they're trying to say is trust the big guy who's been around for a long time instead of taking your chances with the new kid on the block. Is this always true? Hardly. What's more telling here is that Irwin is willing to accept installment payments for service. I think that they, as well as others, have come to the realization that some cash flow is better than no cash flow.
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Education is hanging around 'til you've caught on - Frost
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