We have a similar situation in our house, lower level that everyone comes in thru from the beach, hot tub etc. The floor had berber carpet that was new when we purchased. Carpet was not good for that type of use and was impossible to keep dry and clean, we also have 2 labs that trounce around. Last winter as part of an addition we took an existing laminate floor from upstairs and had it installed in place of the carpet. The laminate is put over the concrete with the padding/ vapor barrier that they recommend. This has been a much better solution for this type of use. Don't know if cold will be an issue during the winter yet.
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