Maybe I'm not the brightest bulb on the tree, but it's not a stretch to say that "bbq1" is most likely the owner of the place, ya think?
Welcome bbq1! 
Glad you joined us, Bill!
Maybe he hasn't had much experience with forums or has netiquette (internet manners - i.e. not writing in all caps which is the same as shouting. We all had to learn at some point, right?) But if you take the time to talk with Bill you'll learn the guy is really genuine and just wants to make a good product that people will buy.
That's why he's in business. A little self-promotion can be good at times and I don't see it as being inappropriate on a thread discussing his business. If there was a thread about my line of work going on here or my business, I'd probably chime in - as would anyone.
Honestly, I don't see why this is an issue...
p.s.
Think of it like this - we have a symbiotic relationship with many of the businesses in the area. We discuss them there and it's free publicity for them; we buy their services or products and it's money that stays in the area. We have forum fests or other events and they might bless us with goodies to sample or raffle for charity - (see the pics of what Loves Bites sent to the forum fest this year!) Seriously - it's good for all.
p.s.s.
No, there's just one picnic table in the place. I'd give the ambiance a rating of "3" on a scale of one to ten. If it was a "true" bbq joint, they should be playing swamp blues, have sawdust and peanut shells on the floor and maybe one more picnic table.
Who knows, maybe Bill is going to hire a decorator but in the meantime... it's a serious hole in the wall but one worth finding. (Oh, and a liquor license would be nice. Gotta have beer with bbq.)