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fatlazyless · 11-30-2008, 08:50 AM

But, there's no question that the Hannaford signs and visibility from route 25 are much better than the lack of signs at Heath's in Center Harbor.

One can easily drive past Heath's on route 25 and not be at all aware that it even exits as a supermarket.

If I were managing Heath's I would take a good look at Hannaford's signs and then get to work on the Heath sign visibility. One sign down by route 25, and one sign over the entrance...just simple, tastefull signs with some colorfull bread-tomato-milk-banana designs or something...that are illuminated at night would be a huge improvement.

In the retail biz...people buy with their eyes...and a good sign sends a strong message. Just look how much thought and effort the Meredith Hannaford has made with its' two internally lighted, bright red signs...and this is a huge Belgium company with 141 years of retail food experience and about 2200 stores, worldwide...

A side by side photograph comparision of the entrance signs of the two competing stores would be educational. As a commercial sign designed to promote a business, what do you see here?

11-30-2008, 08:50 AM	#42
fatlazyless Senior Member Join Date: Apr 2004 Posts: 8,752 Blog Entries: 1 Thanks: 300 Thanked 1,010 Times in 736 Posts	But, there's no question that the Hannaford signs and visibility from route 25 are much better than the lack of signs at Heath's in Center Harbor. One can easily drive past Heath's on route 25 and not be at all aware that it even exits as a supermarket. If I were managing Heath's I would take a good look at Hannaford's signs and then get to work on the Heath sign visibility. One sign down by route 25, and one sign over the entrance...just simple, tastefull signs with some colorfull bread-tomato-milk-banana designs or something...that are illuminated at night would be a huge improvement. In the retail biz...people buy with their eyes...and a good sign sends a strong message. Just look how much thought and effort the Meredith Hannaford has made with its' two internally lighted, bright red signs...and this is a huge Belgium company with 141 years of retail food experience and about 2200 stores, worldwide... A side by side photograph comparision of the entrance signs of the two competing stores would be educational. As a commercial sign designed to promote a business, what do you see here? __________________ ... down and out, liv'n that Walmart side of the lake!