Winnipesaukee Forum - View Single Post

topwater · 12-03-2008, 08:25 AM

I do agree that signage does matter, and would bring in some extra customers, I firmly believe , as someone put " hundreds maybe thousands " drove by Heath's and did not know they were there, those people were NOT looking for a Grocery store. If you ARE looking for a Grocery store in that area. you DO know where Heath's is. Even campers during the summer ask someone at the camp area where is the nearest Grocery store, people who own lakefront in that area know where Heath's is. Heath's is just a good all around type of store that has treated its customers decent, and will prevail after all the hub bub with Hannafords. Traditionally when a new store opens up with surrounding competition, the new store will take 10-20% of the long standings business market. Within a few weeks the % drops substantional down to around 10/11%. Health's will in FACT lose some business, however it will still make out quite nicely.

12-03-2008, 08:25 AM	#53
topwater Senior Member Join Date: Oct 2005 Posts: 302 Thanks: 85 Thanked 116 Times in 48 Posts	I do agree that signage does matter, and would bring in some extra customers, I firmly believe , as someone put " hundreds maybe thousands " drove by Heath's and did not know they were there, those people were NOT looking for a Grocery store. If you ARE looking for a Grocery store in that area. you DO know where Heath's is. Even campers during the summer ask someone at the camp area where is the nearest Grocery store, people who own lakefront in that area know where Heath's is. Heath's is just a good all around type of store that has treated its customers decent, and will prevail after all the hub bub with Hannafords. Traditionally when a new store opens up with surrounding competition, the new store will take 10-20% of the long standings business market. Within a few weeks the % drops substantional down to around 10/11%. Health's will in FACT lose some business, however it will still make out quite nicely.