I'm gonna say it because no one else has...
Are they nutz?
Sushi...? At THE WEIRS? (I can't picture a line going out the door of the place at Bike Week, if you catch my drift...)
I think "Weirs" and no culture at all comes to mind.... I don't mean this as an insult - not at all - THE WEIRS is a ketchy area that is just a good ol' tourist trap gone a little south... (not real bad... but yeah, it's a little rough at times...)
Here's what would do well, in my opinion...
Put in a wicked good pub - lots of variety of beer on tap - maybe a little import (gotta have Guinness)... serve $0.10 hot wings on Tuesdays... maybe $1.99 drought beers at happy hour... good nachos, potato skins - good grease - you get the idea... and some rockin' LIVE music. No yuppie stuff; no rap. Keep it real and keep the prices low.