Too bad they couldn't do something with the Irving station. Do a fill up, or a certain number of gallons get a certain % off at the WB. Or Visa Versa....
At least until everyone knows they are there. Which won't take long this Summer if they play their cards right.

Heck. I know I've told quite a few people about it too.
Get one of those big Goodyear blimps to hover around the station....