I has just read an article about Tripadvisor and all the fake reviews being submitted by companies to either bolster their reputation or discredit a competitor. It's not surprising that it happens on this web site also.
I think anybody that posts that has any interest in a business should identify that interest in every post. If they don't and that interest (deception) surfaces it casts a very negative impression on the business.
I won't be trying the Northend if the prior post is factual.
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