Originally Posted by fatlazyless
Yes, Heaths is a terrific store. And yes it is very possible to drive past it on route 25 and never know you just drove past this terrific store due to its' lack of signs. Route 25 is a busy east-west road in the state road system. People use it to go from Boston to the Mount Washington Valley, and into Maine, and reverse. There are definately hundreds and maybe thousands who pass near Heaths every day who are not even aware that it exists.
It is almost impossible to pass the new Meredith Hannafords wihout noticing it because Hannaford has good signs. It is very easy to pass Heaths without noticing it because it has basically zero signs.
Running a store like that without good signs, that can be seen from route 25 is a major blunder. It needs some simple plain, tastefull, conservative, illuminated signs. How about a sign up on the black shingle roof, and how about a lighted sign out by the corner of the parking lot closest to route 25.
Good signs send a strong visual message to someone driving down route 25 and not familiar with the store.
Sure, the local folks all know about Heaths, but what about the non-locals who drive down route 25, enroute from Boston to North Conway. Heaths with its easy parking, high quality meats, seafood, bakery, sandwiches, free Vermont Roasters coffee, fruits, veggies, and groceries, and reasonable prices just may become a regular shopping spot for the commuters but first they have to know it exists.
And, right now with no signs, one can drive past Heaths and never know it even exists. I have driven with folks from Boston to North Conway who had no clue that a good super market was right there.
Can Heaths use a little increase in its' business, especially in the off-season slower months?
Heaths is always working to improve the store with good prices and good food. What they need to do next, in my opinion, is to work on some good outdoor signs.
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12-02-2008, 09:12 PM
Hey!!
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