All these cable companies are feeling the heat from the growing number of customers that are cutting cable and onto streaming services that offer far more value for significant savings. I had recently read that comcast was loosing cable customers at the rate of 10,000 per month.... that's some serious bleeding.

They have apparently are launching a "free" streaming service in an attempt to compete of course it's not really free as there are certain requirements to get it for free and the content is limited.
Lots of cable customers are fed up with the high cost of TV and when you look at what it costs to get a few of these streaming services, Netflix, Hulu, Prime and combine that with Roku that gives you access to it all through a simple cheap piece of hardware with no reoccurring cost to use... why wouldn't you?