Live Free....

LoveLakeLife · 05-19-2024, 06:32 PM

Quote:

Originally Posted by John Mercier

Because as a tourism slogan, bringing up the fact that a tourist may DIE is not really great marketing.

The current... Discover your New

A little different, and seems to be creating really strong y-over-y and ROI results.

I don’t think that’s the reason. Any potential tourist dumb enough to think they might die because of the state motto is likely also too dumb to know how to get here.

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John Mercier · 05-19-2024, 09:00 PM

The ''Live Free'' is not the State Motto.
It was a slogan for a tourism campaign.

The ''Live Free'' campaign initially saw growth in the number when the ''or Die'' was dropped; so it was considered successful.

The current ''Discover the New'' at least for the one year they have numbers shows some real promise.

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05-19-2024, 09:00 PM	#2
John Mercier Senior Member Join Date: Jun 2021 Posts: 3,460 Thanks: 3 Thanked 609 Times in 503 Posts	The ''Live Free'' is not the State Motto. It was a slogan for a tourism campaign. The ''Live Free'' campaign initially saw growth in the number when the ''or Die'' was dropped; so it was considered successful. The current ''Discover the New'' at least for the one year they have numbers shows some real promise.