Thread: Canoe
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Old 06-28-2013, 02:20 PM   #34
baygo
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Quote:
Originally Posted by jetskier View Post
OK...I'll bite on that one. Let's look at the math:

The dock price of lobster is about $3.50/pound and lets consider the yield to be about 25% (conservative). We will estimate that there is about $4.00 of lobster in the dish with wholesale markup.

The pasta is about $1.00/lb so the contribution is .14
The milk is about $1.50/qt so the contribution is .21
The cheese is approximately $4.00 (16 oz) so the contribution is .57

Let's say everything else is another .50 (reasonable). Then the total cost of ingredients is $5.42.

Since Canoe prices this dish at $22, the direct margin is 75%

At a 66% direct margin, there is room for about 50% more lobster or a price of about $16 for the dish.

Clearly, Canoe has the right to price their food any way they like. No one is forcing me to eat there...I just think that their pricing is not reflective of the current market conditions. Just my opinion

Jetskier

Please tell me where you are shopping and guarantee me the quality that I assume CanoeI insists upon.

I'm paying $21 per pound for knuckle and Claw Lobster. $12 Per Pound for a high quality Grafton County cheddar cheese. $10 per pound for Gruyere cheese.

Chain restaurants are often content to use GMO product and can buy for less.

The rest of your numbers are close enough for government work. Of course government does not have to turn a profit.
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