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Old 02-20-2013, 06:47 PM   #1
baygo
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Quote:
Originally Posted by gtagrip View Post
They are not paying retail for the beer either, they are paying wholesale!
It is very rare for a restaurant to buy beer or wine at wholesale in NH. They actually pay more than the public. New Hampshire law requires the purchase via a distributor. The distributor adds shipping surcharge on top of retail pricing. Grocery Stores and Convenience stores buy at wholesale and will often sell for as much as 30% less than your favorite restaurant buys for.

Many of the additional expenses associated with the restaurant sale of booze are already mentioned in this thread. The rule of thumb for a restaurant as advised by business school is to set the price at 4 times the cost. A restaurant may choose to price it higher to filter rif-raf or leave room to have special deals (ie; 2 for 1 or Happy Hour)
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Old 02-20-2013, 10:13 PM   #2
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It seems like there is a big differance in the taste quality going from Labatt's Blue Ice, $1.19/24-oz can at Bob's Shurfine and stepping up to the pricier Pabst Blue Ribbon at $1.35 for a jumbo 24-oz can. It just shows to go, that you get what you pay for, and one can always hide a big 24-oz beer into a paper bag down at the Subway and enjoy it with the 12" sub of the month for $5.45, 9% NH tax included, for a complete meal!

Beating the low prices on beer at Bob's Shurfine, in Ashland, could be a challenge!
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Old 02-21-2013, 01:37 PM   #3
gtagrip
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Quote:
Originally Posted by baygo View Post
It is very rare for a restaurant to buy beer or wine at wholesale in NH. They actually pay more than the public. New Hampshire law requires the purchase via a distributor. The distributor adds shipping surcharge on top of retail pricing. Grocery Stores and Convenience stores buy at wholesale and will often sell for as much as 30% less than your favorite restaurant buys for.

Many of the additional expenses associated with the restaurant sale of booze are already mentioned in this thread. The rule of thumb for a restaurant as advised by business school is to set the price at 4 times the cost. A restaurant may choose to price it higher to filter rif-raf or leave room to have special deals (ie; 2 for 1 or Happy Hour)
I stand corrected! What about liquor?
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