Sea Ray being kept by Brunswick

[brk-lnt]

Originally Posted by ishoot308

So where does Stellican come in???

Stellican is a PE firm that specializes in essentially buying distressed brands, eg Indian and Chris-Craft, which went from iconic to poorly managed/tarnished. Like most PE firms, they're only going to hold an asset for so long before selling it, during this time they invest in building the brand and revamping the company.

Some of the Stellican exec's served as Chairman and CEO (two separate people) of Chris-Craft, and I believe at least one of them is staying on in their position post-sale.

I liked how Stellican was managing Chris-Craft, both the boats and the brand, but am somewhat nervous about Winnebago controlling it now. We looked seriously at a few Chris-Craft's recently, but couldn't find a model that suited our needs. I'm hoping they come out with some more layouts in the next few years.