Former Fullers is now Irving

[Lakesrider]

Did anyone notice that they were the same price as the Irving in Merideth when they changed over and now they are $.12 higher? Only 5 miles away?
You can't tell me it costs another 12 cents per gallon to deliver only 5 miles up the road....

[islandAl]

Last Saturday, Fullers' Irving was about 10 cents higher than the Irvings on the Center Harbor line and same for the Mobil on the other side of them. Merideth Irvings was about 9 cents less expensive than those two.
??????????????
How can that vary so much in such a short distance?

[TomC]

The customer is free to shop elsewhere.


Not rocket science....

[jeffk]

Originally Posted by islandAl

...
How can that vary so much in such a short distance?

Because that's the price that they need to cover their costs of being in business. You can buy a burger at McDonalds for $3 or at a nice restaurant just down the street for $10. It's mostly the same ingredients and preparation. The restaurant charges more because their cost structure requires them to do it so that they can be profitable enough to stay in business.

Maybe the higher priced Irving's mortgage on the business is high and they need to charge more to pay it off. The Irvings must hope that they won't lose too much business to the higher prices they are setting. A lot of people just don't pay attention. They need gas, they buy it. The same is true for grocery stores. Some chains are significantly higher priced across the board and yet they do fine. In Hudson we have a Market Basket and a Stop and Shop right across the street from each other and both seem to do fine even though the Market Basket has much better pricing. Many people just don't care.